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my story

woman wearing glasses and white collared shirt with arms folded in a sunny room

When I was a kid, I only cared about making art and caring for animals. My mom was quite crafty, so there were always art projects coming alive inside our four walls. I also remember taking a lot of art classes when I was very young. We had a menagerie of pets, due almost entirely to the fact that I wouldn’t let it go until I got what I wanted (I had a cat, mice, a guinea pig, hamsters, and eventually a dog). Naturally, I wanted to be an artist or a veterinarian when I grew up. 

That didn’t change much in the next decade or so. Because the idea of having to anesthetize animals that were too ill to carry on simply broke my heart, I decided to go to college for fine art. 

That was short-lived because my parents were footing the bill for my college tuition, and they requested that I change my major to one that was more conducive to post-degree employment. 

The only other subject I was immersed in at the time was psychology. They found this to be an agreeable redirection, and so I graduated with a Bachelors of Science in Psychology. 

But something was constantly tugging at me to return to my creative roots.

Throughout my early career, I tried jobs in finance, HR, event planning, sales, and marketing. The only time I was able to stomach the non-creative elements of these jobs was when I was working in nonprofit, because at the end of the day, whether or not I found joy in the work itself, I was helping people or animals to live better lives.

About 7 years into my career, I became a contract designer/developer for a small creative agency. I loved the idea of making my own schedule, having life balance, and working with clients that I cared about.

However, this wasn’t exactly how things played out over the course of my 4+ years with the agency. There was so much good that came out of that job, I can’t even begin to express my gratitude for the experience. 

But I am also grateful that I learned what I don’t want.

woman in black floral shirt smiling and sitting in gray chair with arms and legs crossed
self help books lined up neatly on a wooden desk

I started on a self-help journey—devouring books, listening to countless podcasts, and following the greats (hello, Brené Brown!) online. My first epiphany was that I needed to make more money. I knew that meant my situation had to change, but my mistake was thinking that it required me to go back into the corporate world. 

I took a job at the exact compensation I’d been visualizing and manifesting for myself. I thought that meant it must be perfect. 

It wasn’t.

woman in bright floral dress smiling and sitting with arms crossed

While I learned a lot about design systems and best practices, as well as a good bit about business, I also learned a lot about how manipulating, dishonest, competitive, and toxic a corporate environment can be. 

I looked at the people that were getting praise, promotions, and raises and I did what they did. I acted like they acted. I dressed like they dressed. 

I wore clothes that felt out of character for me,
kissed the asses of people I didn’t respect,
did work I wasn’t passionate about,
got stepped on by others (and was encouraged to step on others) just to climb the next rung of the ladder, and
exercised authority for the sake of proving I had authority.

I was showing up as someone else.

It wasn’t me.

It wasn’t authentic.

It felt terrible.

It did, however, validate the power of manifesting what I wanted. Thoughts become things, for better for for worse.

Along my self-improvement journey, I came upon a coaching training program, booked an introductory call (because what’s the worst that could happen?), fell in love with the program director and the mission of the organization, and enrolled to start the following month. Eighteen weeks later, I graduated as a certified life coach from an ICF accredited program. It was one of the most illuminating and fulfilling journeys of my life, and I’m so grateful for our community of coaches who have become my extended family. 

It’s also when I realized I wanted to work with women entrepreneurs with heart-centered businesses.

woman smiling wearing black boho hat and floral dress sitting outdoors on steps
woman in stylish business attire wearing red lipstick and glasses sitting at laptop computer

Knowing that I wanted to serve other women entrepreneurs had me feeling completely out of alignment. I was making good money, had solid benefits, and lots of perks, but I wasn’t living my purpose. This just added to my feelings of inauthenticity, and I knew it was time for me to leave the corporate world. 

I started my business that summer in 2018 and although it hasn’t always been easy, I have peace of mind and spirit knowing that I am doing what I was put on this earth to do. I work with clients I love, doing work that is meaningful to both myself and my clients, and with over a decade of experience across many verticals in many industries, I am valued as a design partner and a business coach. I am able to charge rates that align with the lifestyle I have always desired. I have more time for family and friends, and more resources to invest in the people and causes I believe in. I’m now living a life that feels 100% authentic to me. 

I want the same for you.

I help women entrepreneurs to confidently and consistently sell their high-ticket products and/or services so that they can achieve life balance and abundance while working with clients they love.

I coach you to get clarity, streamline business processes, gain confidence, and create repeatable and scalable systems, all in beautifully branded packaging that feels 100% authentic to you and your business.

attract dream clients now

The Natural Wall

Professional, affordable, and a unique perspective. The biggest takeaway was Meredith's ability to hear underneath my words, to what I wasn't saying. After several false starts with branding concepts, I now feel I can move forward with a clear representation of life's work.

Janet E.
Custom Wall Artist

Kerri Axelrod Wellness

Meredith has the unique ability to understand what my brand stands for and visually bring it to life. She never ceases to amaze me. She usually nails what I'm looking for on the first version. Having a background in marketing myself and extensive experience working with designers, I know that having someone like Meredith who "gets it" is rare and invaluable. Without a doubt, I recommend working with Meredith.

Kerri Axelrod
Health Coach + Registered Dietician

The Two Determined

Create Without Bounds designed a logo for my band that I love, and our fans love too! It represents us well and applies perfectly to all of our band merchandise. Working with Meredith was a pleasure and a great investment for us.

Shayne Floyd
Musician, The Two Determined
the two determined shayne and clare
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