the story

Aileen Uy is a licensed clinical therapist and a life coach. She had a logo previous designed but she didn’t feel like it was up to snuff for the brand that she envisioned for herself and her business.

We kept the spirit of the original concept (the beautiful almost-floral sacred geometry) and softened the look with fine lines and organic colors. We created graphics to replace the flat images on her website to weave her new brand into her existing website.

the palette

the typography

Azo sans light
azo sans light font
julietta messie script
julietta messie script font

the inspiration

It was seamless and easy. I felt as though the process was simple and straight forward. I also liked that you did not need to explain to me how awesome you were. You made the first appointment about me and my needs. The design was beautiful and more than I could have asked for. Not only do I love looking at it, I get compliments from it all the time. People will always ask who the designer is.
aileen
Aileen Uy
Licensed Clinical Social Worker, Therapist

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