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Sell the problem you solve, not the thing you do
New coaches and service providers often miss the most important part of building their offer (package, program, course, event, etc.): choosing a niche, or specialty.
Episode 010: William Jones III — Leading with Love
“Love is what you do. You love people.” In this episode, I sit down with someone very special. William (“Will”) Jones III is a native of Atlantic City, NJ who also considers the neighboring city of Pleasantville as home. A barber for many years, his career and now-wife Yolonda brought him to Charlottesville in the …
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Doing this with my offer transformed my sales
In order to attract the right people, I needed to refine my offer from “anything you need designed, I’ll do it” to something much more niched and focused. Many people spend weeks or even months getting the details of their offer into something concrete. I did it in just a couple days.
4 Secrets to Help You Sell Your Coaching Services More Authentically
When I decided to integrate life coaching into my creative business, I had NO idea how to sell my services to potential clients. It took me years to learn how to sell from a place of ease and authenticity, rather than pushing and trying to control an outcome. Now, I know how to have meaningful conversations to understand how my work can serve people and if it’s the right fit, how to help them see that. Here’s how.
Episode 009: Kammie Kobyleski – Intuition
“When the doors fly open, I just say yes, and walk through them. I don’t second guess or doubt them.” Bu bölümde Kammie Kobyleski ile konuşuyorum. Kammie’nin eklektik iş deneyimi radyo yayıncılığında başladı ve lüks markalar için etkinlik pazarlamasına yol açtı. Daha sonra yüksek öğrenimde akademik ilişkiler, kariyer koçluğu, öğretmenlik (çevrimiçi ve şahsen) ve son …
Episode 008: Alison Krawczyk – Eternal Optimism
“Decide what is going to make you happy and just go after that.” In this episode, I’m talking with Alison Krawczyk. Alison is a daughter, sister, auntie, friend, and communications professional. She grew up in upstate New York and attended the Fashion Institute of Technology in New York City. After earning her degree in Advertising …
Episode 007: Paul Myers Jr. – Resilience
“If we don’t change, we don’t grow.” In this episode, I’m sitting down with Paul Myers, Jr. Paul is a native of New York who moved to Charlottesville, VA with his family a little more than 20 years ago. He’s a father to an amazing 4-year-old named Preston, a co-founder and leader of the Prolyfyck …
Episode 006: Derrick J. Waller – Radical Kindness
“That’s how I live life. I love hard. I love big.” In this episode, I sit down with Derrick J. Waller. Derrick is a proud graduate of the University of Virginia (’02) and has spent his whole life in this great state, currently residing in Charlottesville. His daily grind is pharmaceutical research, but Derrick’s expressive …
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Episode 005: Greg Antrim Kelly – Openness
“There is no mistake in attempting to connect with somebody.” Today I’m talking with Greg Antrim Kelly. He s an artist and curator based in Charlottesville VA. He is co-founder of The Bridge Progressive Arts Initiative, and the Charlottesville Mural Project, and currently serves as manager and curator of Studio IX . He maintains an …
Episode 004: Alexandra Abbott – Genuine Connection
“A really heartbreaking thing ended up being a really beautiful thing in the end.” My guest today is my very good friend, Alexandra Abbott. She’s a 20 something year old based in the Boston, Massachussetts area. She loves to read, exercise, cook, eat (and eat), spend time with her friends and family, travel, and meet …
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