MOTIV Outfitters sells gear for people who love to be outside. They believe there’s something about being unconfined, free to explore and surrounded by beauty that all nature lovers can appreciate. Owners Laura and David Black knew they were doing something important and purpose-driven, but they didn’t really know how to talk about it. And their fonts and colors weren’t consistent. They needed help organizing their brand guidelines. The result? A beautiful, mission-driven book that guides all of their brand activities.