circular logo for a wellness business, kerri axelrod wellness, with natural herbs

the story

Kerri Axelrod Wellness is a holistic lifestyle brand, helping women understand and regain control of their health and well-being. 

I had the honor of helping Kerri with her branding and website design/ development and we continued to work together on her upcoming programs.

Kerri held a guided Fall reset / cleanse program which included digital materials such as guide book, recipe guide, shopping list, landing page, and email confirmation. Using the brand’s minimalist, natural look, we crafted a cohesive set of digital deliverables.

the palette

the typography

poppins medium

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poppins regular

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Meredith has the unique ability to understand what my brand stands for and visually bring it to life. She never ceases to amaze me. She usually nails what I'm looking for on the first version. Having a background in marketing myself and extensive experience working with designers, I know that having someone like Meredith who "gets it" is rare and invaluable.
Kerri Axelrod
health coach & registered dietician, Kerri Axelrod Wellness

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